Sharef & Co.

Insights

Ideas for leaders building capability across the GCC.

Practical thinking on strategy, AI, learning and leadership for organisations in Saudi Arabia, the UAE and Oman. 32 articles, written for executives and HR and L&D leaders.

Strategy & operations

Beyond the workshop: the new models reshaping consulting and learning

Clients no longer want a thick report or a two-day workshop. Five shifts in how consulting and learning are delivered, and what they mean for buyers.

6 October 20263 min read

Latest insights

32 articles
AI & digital

Generative AI in corporate learning: what changes for L&D teams

Generative AI can draft a course in an afternoon and coach learners at midnight. What that changes for L&D teams, and what it doesn't.

6 October 20263 min read
Strategy & operations

Operating model design: restructuring to deliver your strategy

A new strategy often needs a new way of working. How to redesign processes and structure, and make the change stick.

6 October 20263 min read
Strategy & operations

Strategy development: from baseline to roadmap

A strategy is only as good as the evidence behind it and the plan to deliver it. Our six-step process, from baseline to roadmap.

6 October 20263 min read
Learning & development

Building a corporate academy: from training calendar to capability engine

A corporate academy turns scattered training into a permanent capability engine. Here is how to design one that lasts.

6 October 20263 min read
Learning & development

How to design an assessment centre for graduate selection

The best graduate programmes start with the best selection. A practical guide to designing an assessment centre that predicts who will thrive.

6 October 20263 min read
National vision

Building the energy transition workforce in the GCC

Net zero targets and new hydrogen and renewables projects are creating demand for skills the region has never needed at this scale. Here is how to build that workforce.

6 October 20263 min read
National vision

How Vision 2030 is reshaping corporate training in Saudi Arabia

Vision 2030 has changed what Saudi organisations expect from training. Budgets now follow capability, localisation and measurable results, not course catalogues.

24 May 20253 min read
Learning & development

Six L&D trends reshaping GCC organisations

Learning and development in the GCC is moving from events to capability systems. Six trends HR and L&D leaders should plan around.

22 May 20253 min read
Learning & development

What government entities look for in a training partner

Public sector clients in the GCC want a capability partner, not a course vendor. Five things that consistently separate the strongest proposals.

22 May 20253 min read
Learning & development

How to design outcome-based training for public entities

Most training is still measured by attendance. Here is a five-step framework to design programmes around what people do differently at work.

22 May 20253 min read
AI & digital

Digital transformation in the GCC: a human-centric approach

Technology is the easy part of digital transformation. Adoption is the hard part. Four ways to put people at the centre.

22 May 20253 min read
National vision

Aligning your L&D strategy with national development plans

Too many L&D functions work in isolation from national priorities. Five steps to connect your learning strategy to the vision your organisation serves.

22 May 20253 min read
AI & digital

Future-proofing your leadership team with AI literacy

AI is now a leadership issue, not an IT issue. What executives and board members need to know, and how to build that knowledge quickly.

22 May 20253 min read
AI & digital

AI agents in the workplace: opportunities and ethics

AI agents can now plan and complete tasks with little human input. That brings real gains, and real questions about accountability and trust.

22 May 20253 min read
AI & digital

Building an AI strategy: where GCC organisations should start

Many organisations want to adopt AI but don't know where to begin. A practical starting point for private companies and government entities alike.

22 May 20253 min read
Leadership & skills

Systems thinking and innovation: core skills for vision-driven governments

National visions cut across sectors and agencies. Leaders who see systems, not silos, solve the right problems.

22 May 20253 min read
Learning & development

How to upskill your teams for the Fourth Industrial Revolution

The Fourth Industrial Revolution is already changing jobs across the GCC. A four-part framework for upskilling teams with skills that stick.

22 May 20253 min read
National vision

Building an Omanisation roadmap: L&D insights for public sector leaders

Omanisation succeeds when talent is grown, not just hired. A five-part L&D roadmap for public sector leaders in Oman.

22 May 20253 min read
Leadership & skills

Localisation vs globalisation: rethinking leadership development in the UAE

Imported leadership models often miss what matters most in the UAE. Four ways to design leadership development that is global in quality and local in relevance.

22 May 20253 min read
National vision

What Oman Vision 2040 means for HR and L&D strategy

Vision 2040 turns HR and L&D into drivers of national transformation. Four shifts HR leaders in Oman should plan for now.

22 May 20253 min read
Strategy & operations

Strategy execution in the GCC: why plans stall, and how to fix it

Many strategies are well written and poorly delivered. The four most common reasons, and an integrated model for turning plans into progress.

22 May 20253 min read
Leadership & skills

Adaptive leadership in uncertain times: lessons from GCC programmes

Transformation agendas ask leaders to solve problems with no clear answer. Adaptive leadership is how they do it.

22 May 20253 min read
Learning & development

Coaching vs training: what young professionals really need

Should young professionals be trained, coached or both? The answer depends on what you want them to become. Here is how to combine the two.

22 May 20253 min read
AI & digital

The role of AI in public sector upskilling

AI is part of government transformation in the GCC, and it can also transform how public servants learn. Four practical applications.

22 May 20253 min read
Learning & development

Why off-the-shelf training fails, and what actually works

Generic courses are easy to buy and easy to forget. Programmes that solve real problems and produce real work are the ones that change performance.

21 May 20253 min read
Leadership & skills

Emotional intelligence: the competitive edge in GCC leadership

Technical skills get leaders promoted. Emotional intelligence decides whether people follow them. Why EI is missing from most models, and how to build it.

20 May 20253 min read
National vision

Building a Saudization talent pipeline: a practical approach

Saudization works best as a talent strategy, not a quota. Here is a practical way to build a pipeline that develops Saudi nationals into future leaders.

20 May 20253 min read
Leadership & skills

Designing 360° leadership development programmes for government leaders

Government leaders need development grounded in evidence. How a 360° programme combines assessment, coaching and succession planning.

20 May 20253 min read
Learning & development

Graduate readiness in the GCC: how to close the skills gap

Graduates arrive with degrees but often without workplace skills. What separates graduate programmes that build real readiness from those that don't.

20 May 20253 min read
AI & digital

How AI is changing talent assessment in GCC organisations

AI is making assessment faster and richer, from skills gap analysis to 360 feedback. Used responsibly, it sharpens development and succession decisions.

20 May 20253 min read
Leadership & skills

Top 10 skills for 2030: what GCC employers are looking for

As GCC economies diversify, employers want people who combine digital fluency with human skills. The ten that matter most, and how to build them.

20 May 20253 min read