01
Define
Agree the problem, the outcome and how we will measure it.
- Discovery workshops
- Vision, goals and outcomes
- Assessments and diagnostics
- Gap analysis and benchmarks
- Project plan
Advisory · Learning & Development · Media
Expertise that works with people.
We help organisations across the GCC decide how they should operate, then build the capabilities their people need to make it happen. Strategy, programmes and content designed around your context and delivered alongside your team.
- 80+Clients served
- 12+Countries
- 70+Management consultants
- 120+Corporate trainers
- 60+Media experts
What we do
Three practices. One team around your brief.
Most change needs more than one discipline. A new operating model needs people who can run it, and a new programme needs a story employees believe. Our advisory, learning and media teams work on the same engagement, under one plan.
Advisory
Clear decisions on people, systems and processes.
We work with your team to clarify roles, improve processes and develop an operating model that supports your priorities. Our advice is brand agnostic, so recommendations on tools and technology serve you, not a vendor.
People
- Competency models
- Talent assessment and management
- HR policies and procedures
- Board effectiveness
Systems
- Strategic plans
- Operating models
- Organisational design
- Service delivery design
Processes
- Process design and re-engineering
- Industry standards
- Benchmarking
Digital & AI
- AI strategy and readiness
- Digital transformation roadmaps
- Enterprise architecture
Learning & Development
Programmes people finish with work to show for it.
We design learning around the capabilities your people need, with time to practise and apply them at work. Every programme is customised, localised and hands-on: participants return to the business with applied assignments, not just a certificate.
Assessment & coaching
- Psychometric assessments
- 180 and 360 assessments
- Assessment centres
- One-to-one coaching
Programmes
- Graduate workplace readiness
- Leadership development
- Future leaders and high potentials
- Banking and FinTech
In-house courses
- Behavioural skills
- Management and leadership
- Technical and functional
- Digital and AI literacy
International experiences
- Benchmarking trips
- Leadership retreats
- Knowledge exchange programmes
Media
Brands and content that carry the change.
Our in-house creative and production teams build the identity, campaigns and learning media that help an organisation explain itself, from a national financial literacy library to a coffee roaster's first retail launch.
Brand & strategy
- Marketing strategy and plans
- Brand and corporate identity
- Market and customer research
Design & production
- Photography and video
- Animation and infographics
- Publishing
Digital
- Web and mobile design
- SEO and paid search
- Social media marketing
Planning & buying
- Media plans
- Offline and online
- Influencer campaigns
How we work
Define. Design. Deploy.
One method across every engagement. We diagnose before we prescribe, prototype before we scale, and hand over knowledge so your team can run what we build together. Subject-matter experts join for the stages where they add the most.
02
Design
Build the solution with your people, and test it early.
- Strategy
- Programme architecture
- Systems and processes
- Prototypes and concepts
- Project management framework
03
Deploy
Implement alongside your team and leave the capability behind.
- Programme implementation
- Training and development
- Knowledge transfer
- Coaching and follow-through
Starting with AI? Our AI strategy canvas applies the same three stages to your AI readiness, goals and use cases, so leadership agrees where AI will create value before anyone buys a tool.
Explore the AI canvasSignature programmes
Signature programmes and engagements.
Each engagement is designed for one organisation, but the architecture behind it is proven. Select one to see how it runs from first diagnosis to results.
Success stories
Work that national institutions trust us with.
From a national financial literacy strategy to leadership succession across a government department. Open the collection to browse, filter and turn over each story.
Selection of clients
Trusted across government, finance, energy and consumer brands.
More than 80 organisations in 12+ countries have brought us in. A selection, grouped by sector.
Hover a logo to see it in full colour.
Why Sharef & Co
Five reasons clients come back.
Leadership
Partners who lead the work themselves.
Each engagement is led by a partner and staffed with the specialists the brief needs, drawn from our network of consultants, trainers and media experts.
Insights
Thinking for leaders building capability.
Practical perspectives on strategy, AI, learning and leadership across Saudi Arabia, the UAE and Oman.
Strategy & operations
Beyond the workshop: the new models reshaping consulting and learning
Clients no longer want a thick report or a two-day workshop. Five shifts in how consulting and learning are delivered, and what they mean for buyers.
3 min read AI & digitalGenerative AI in corporate learning: what changes for L&D teams
Generative AI can draft a course in an afternoon and coach learners at midnight. What that changes for L&D teams, and what it doesn't.
3 min read Strategy & operationsOperating model design: restructuring to deliver your strategy
A new strategy often needs a new way of working. How to redesign processes and structure, and make the change stick.
3 min read32 articles on strategy, AI, learning and leadership, written for GCC executives and HR leaders.
View all insightsStart a conversation
Talk to us about the priorities your team needs to address.
Tell us what you are trying to change. A partner will reply with how we would approach it, and who from our team would be involved.
faisal@sharefandco.com
+968 717 1523 · +44 7472 011995