Governments and businesses across the GCC are investing heavily in digital transformation—from e-government portals to AI-enabled public services.
But digital doesn’t mean successful—unless the human experience is front and center.
Many digital initiatives fail due to:
- Poor user adoption
- Overly complex interfaces
- Lack of employee or citizen input
A human-centric transformation focuses on designing for people, not just systems.
At Sharef & Co., we guide clients through people-first transformation journeys:
Stakeholder Mapping
Identify how changes affect every user group (internal and external)
User-Centered Design Labs
Co-create digital experiences with the people who will use them
Digital Readiness Training
Equip employees to use, manage, and improve digital tools
Feedback Loops
Gather post-launch insights and continuously iterate
Real Case:
A Saudi municipality launched a new AI chatbot for public inquiries. Initial adoption was low. After we ran feedback sessions and simplified the interface, usage tripled within 6 weeks.
Technology is a tool. People are the purpose.
Let’s humanize your digital transformation. Your users will thank you.