As more young professionals enter the workforce across Saudi Arabia, Oman, and the UAE, organizations are asking: Should we train them, coach them, or both?

The answer lies in understanding the difference—and the value—of each approach.

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Training
is structured, content-focused, and designed to build knowledge and skills. It’s ideal for onboarding, compliance, technical learning, or introducing core concepts.
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Coaching

on the other hand, is developmental. It’s personalized, reflective, and driven by individual goals. Coaching is key for building leadership identity, critical thinking, and confidence.

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At Sharef & Co., we often blend the two. Here’s how:
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Training for foundational skills and shared knowledge
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Coaching circles or one-on-one sessions for personal growth
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Live feedback to support real-time reflection
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Workplace projects that apply both models

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Case Example:
In a graduate program for an Omani energy firm, we ran 5 skill-based workshops and followed them with small-group coaching. Trainees reported a 40% increase in confidence when applying what they learned. Their line managers noticed improved initiative, collaboration, and communication within just 8 weeks.
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Young employees don’t just need instruction—they need someone to ask them the right questions.
Want to combine structured training with guided transformation? Let’s help your next-gen talent thrive.
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