What’s wrong with ready-made training?
- Content is too broad and lacks industry context
- It’s usually created for global audiences, not regional realities
- Participants forget the material within weeks
In the GCC, where Vision 2030, Vision 2040, and Emiratisation are reshaping the workforce, training must be relevant, measurable, and strategic.
Here’s what makes training work:
Tailored Content
Localization
Real Business Problems
Immediate Output
Trainees leave with a plan, prototype, or model to implement
Client Example:
We worked with an Emirati government agency frustrated with a leadership course they bought “off the shelf.” After 6 months, there was no shift in communication or initiative-taking. We replaced it with a new 3-module program using local case studies, real-time simulations, and Emirati workplace challenges.
Within 4 weeks, managers initiated performance feedback sessions, created new reporting templates, and launched internal coaching circles.
Lesson? Training should not be a classroom event. It should be a catalyst for work transformation.
Let us help you co-create a program that delivers real, local, lasting value